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15th Dec 2023

Readers outraged as Condé Nast includes Irish location on list of top UK road-trips

Katy Thornton

Deep breaths, deep breaths.

Condé Nast, a prestigious travel media site, have made a bit of a blunder by including the Wild Atlantic Way on a list of the top 10 UK road-trips to embark on.

The mistake was immediately obvious as the social post on Instagram promoting the article featured a photo of Dunquin, County Kerry, which, as many were quick to point out, is absolutely not in the UK.

Notably the article’s headline now reads: “10 of the best road trips in the UK and Ireland” although the social post only mentions the UK. The introductory paragraph to the article does say, “These are the nine best road trips in the UK” but makes no mention of the 10th Irish location.

It’s unclear whether the mistake was just a social one, or if it was also an editorial mistake initially.

Image via Instagram / Condé Nast


I’d say we’re not angry, just disappointed, but based on the comments, I would in fact say people are in fact angry at this huge clanger.

Condé Nast on the Wild Atlantic Way

You can read the whole article here, but this is what Condé Nast has to say about the Wild Atlantic Way.

“1,500 miles of coastal highway makes up Ireland’s Wild Atlantic Way. The craggy cliffs hug the western shoreline from Donegal in the north, all the way down to the south coast and County Cork. The route twists past some of the most beautiful places in Ireland. It’s a long road, so this is a trip to take some time over, rather than a quick weekend jaunt. Start in Donegal, which has some of Ireland’s best beaches (Port Arthur near Derrybeg is one of the most glorious, while Bundoran is the area’s surfing capital).

“Driving down the coast, the road winds through Sligo, the country which most inspired Yeats (and more recently, of Normal People fame), and into Connemara. It’s a rocky stretch of countryside and national park that sits right on the Atlantic, dotted with waterside castles and traditional pubs that hum with live music. Next, Galway – possibly Ireland’s most creative city right now, known for its quirky tone and innovative food scene – before driving past the towering Cliffs of Moher, which have some of the best views on the route. The Wild Atlantic Way finishes in the pretty fishing town of Kinsale in County Cork.”

One person commented this on the promotional Instagram post: “This photo is of Co. Kerry in Ireland, not the UK. The article also includes the Wild Atlantic Way which is also not the UK. Change it or take it down.”

Another said: “Wow. I really thought you would have better journalists working with you. Not fact checking an image, but more importantly, not understanding the cultural significance of this error, Shows a worryingly low level of education from your writers. This is a picture of Ireland. A country with its own government, language, history, music, literature, dance, currency, and education system. This is not in the UK.”

Another simply stated: “Completely wrong country, you guys.”

Despite the comments alerting the error, at the time of writing, the social post entitled “The most beautiful UK road trips to add to your bucket list” remains on Instagram.

Header image via Getty 


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